Simply Happy: The Happydendron® from INKARHO®.

26. Januar 2022


Unique rhododendron with tricolour flower sets trendy accents at the PoS

The Happydendron Pushy Purple is colourful, modern and multi-faceted. The Happydendron variety captivates with an extraordinary flower that is unique in the entire rhododendron range with its strong contrasts. Between May and June, the Happydendron rhododendron forms its tricoloured flower with an intense purple-purple edge, a snow-white interior and a bright yellow centre. At the same time, the Happydendron also makes an ecological contribution. The Happydendron rhododendron provides a food source for beneficial insects. Bumblebees & co. like to fly to particularly strong, eye-catching colours. This makes the Happydendron an ideal bumblebee pasture in the garden or as a tub plant on the balcony or terrace.

The Happydendron `Pushy Purple` has been grafted onto a lime-tolerant rootstock and thus grows in almost any humus-rich garden soil. Between May and June, the rhododendron forms its special, tricoloured flower in strong purple, white and yellow centre. It is characterised by a vigorous growth, rich green foliage and a high abundance of flowers. Whether as a solitary or in a container with other plants, the Happydendron is a special eye-catcher. Matching the eye-catching flower, the Happydendron shines at PoS with the striking purple pot and the special flap label. The visual language is deliberately aimed at the young target group aged 35 and over. The Happydendron also attracted all eyes at the IPM stand and was used as a popular photo motif. An accompanying press campaign in women's and gardening magazines achieved a planned 1 0million readers in 2021 and ensured the corresponding demand at the PoS. The Happydendron `Pushy Purple` is now available in 5-litre containers.

A total of 14 nurseries have joined forces under the name Inkarho to form an interest group for lime-tolerant rhododendrons that grow on almost any surface. Happydendron is already the fourth innovation to join the ranks of successful Inkarho creations, alongside Bloombux, Inkarho Scented Hedge and Easydendron, which have enriched the market for years.


Further information: www.inkarho.de

 

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